Merit Digital AdvisoryLast updated: September 1, 2026
Merit Digital Advisory ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use and share it, and the choices and rights available to you when you visit our website, request a consultation, subscribe to our research, or use our client dashboard (together, the "Services").
This Policy applies to visitors, prospective clients, and active clients of Merit Digital Advisory. By using the Services, you acknowledge the practices described in this Policy.
Who we are: Merit Digital Advisory operates from the United Kingdom and is in the process of incorporation as a UK private limited company. Our registered company number and registered office address will be added here once incorporation is complete. In the meantime, you can reach us through our contact page for any questions about this Policy or how to exercise your rights.
We collect information in the following ways:
We may receive limited information about you from business partners, publicly available sources, or data enrichment providers, which we use to better understand prospective clients and tailor our outreach.
We use the information we collect to:
Where applicable data protection law (such as the EU/UK GDPR) requires it, we rely on the following legal bases to process your personal information:
| Purpose | Legal Basis |
|---|---|
| Providing services you've requested or subscribed to | Performance of a contract |
| Sending marketing communications | Your consent |
| Improving our website and services, fraud prevention | Legitimate interests |
| Tax, accounting, and regulatory recordkeeping | Legal obligation |
We use cookies and similar technologies to operate our website, remember your preferences, and understand how visitors use the Services. This includes essential cookies required for the website to function, and, where you consent, non-essential cookies such as those set by embedded third-party market data widgets. When you first visit our website, you'll be asked to choose whether to accept non-essential cookies. For full details on the specific cookies we and our third-party providers use, how to manage them, and how to withdraw consent at any time, see our Cookie Policy.
We do not sell your personal information. We may share information with:
Specifically, we currently use the following third-party services, each of which processes limited data on our behalf under their own privacy and security terms:
We retain personal information for as long as necessary to provide the Services, comply with our legal and tax obligations, resolve disputes, and enforce our agreements. When information is no longer needed for these purposes, we take reasonable steps to delete or anonymize it.
We implement administrative, technical, and physical safeguards designed to protect your information against unauthorized access, alteration, disclosure, or destruction, including encryption in transit, access controls, and regular review of our security practices. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Depending on your location, you may have the right to:
To exercise any of these rights, please contact us using the details in Section 14. We will respond within the timeframe required by applicable law.
As we serve clients across multiple regions, including Europe, the Middle East, and Africa, your information may be transferred to and processed in countries other than your own. Where we transfer personal information internationally, we use appropriate safeguards, such as standard contractual clauses, to ensure your information remains protected consistent with this Policy.
Where you've consented to receive marketing and promotional communications from us, we may contact you about new research, product updates, events, and offers. You can opt out at any time by using the unsubscribe link included in our emails or by contacting us directly. Opting out of marketing does not affect service-related communications tied to an active engagement.
The Services are intended for business and professional use and are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected such information, we will take steps to delete it.
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will update the "Last updated" date above and, for material changes, provide additional notice where appropriate. Your continued use of the Services after changes take effect constitutes acceptance of the revised Policy.
If you have questions about this Privacy Policy or wish to exercise any of your privacy rights, please reach out through our contact page.